Meet Stacey Froelich

A top-producing Compass New York agent, and the founder of her own team of dedicated agents, Stacey Froelich is a real estate veteran of 20 years and a master at building lucrative, long lasting client relationships by providing unparalleled customer service.

Stacey recently joined us for Agent Talk, where she discussed her incredible career, the lessons she’s learned from founding and leading her own top-producing team of agents, and why she believes every agent needs a coach!

On Why She Joined Compass

You’ve been in real estate for 20 years now, and you’ve been with Compass for seven years. What made you decide to join Compass when you did, and what is it that you love most about the brokerage?

Well, at the time it was still known as Urban Compass. That was back in 2014. I was, like, the very first uptown sales agent to join Compass, and the journey since has been exhilarating. I love this company. I love the collaboration. I love the people. It truly matches my personality, and I think it’s been a great fit for my business.

Where in the city is your business primarily located?

Well, we work in all of Manhattan, but our speciality is the Upper East Side. It’s where I live, it’s my home, and I love the area. I run an incredible team of fabulous agents. We all love what we do, and we just feel so lucky that we get to do the work that we do. And this year, 2021, which has been a year of abundance for all agents it seems, we’ve done something like $175 million in sales volume to date, which is a great rebound from last year, when the pandemic was really impacting our business within the city, and when everyone was fleeing New York. It’s been a very nice turnaround.

On the Value of Coaching

Why do you believe every agent needs a coach?

I’m a big believer in coaching. I can say, just speaking for myself, that coaching has completely transformed my business. I’ve worked with a number of coaches before, but my first experience with coaching was really at Compass. I remember during one of my first onboarding meetings at Compass, I was asked if I had a plan for my business. When I said that I didn’t and that most of my success up until that point had come from just sort of waiting for referrals to come my way, my advisor basically said, you know, “You need a plan for your business, you need to think about the big picture, that is what’s going to take you to the next level.” That was a big moment for me, and ever since then I’ve been a big believer in coaching, in looking at the bigger picture, and in really treating my business like a business.

How has coaching with Chirag been beneficial to your business?

Chirag is all about the implementation. Most of my past coaches were more focused on me, on talking through my problems, but Chirag is all about coming into your business, telling you exactly what needs to be fixed, and then giving you the tools to fix it. He’s helped us implement systems in our business. He’s helped me create an evaluation system for my team and our clients. He’s even improved the way I communicate with my team members, so I can ensure that everyone on my team is aligned around the same goals and values.

On Building a Team

You run a fairly large team now. How did you go about building your team, and what advice would you give agents looking to start a team?

I’m actually sort of envious of agents who are just starting a team now because it seems so much more straightforward and clear cut than when I did it. There’s now a playbook agents can sort of follow on what to do and not to do when starting a team. I didn’t have that. I think what I would say to those agents just starting a team is, first of all, figure out how to hire well. You need to pinpoint the values and goals of your business, and make sure that whoever you hire aligns with those values. My first team hire was an assistant. I was actually so worried about spending money on that person that I chose to pay them a percentage of each deal we closed, versus a base salary. I would not recommend doing that. I would first hire an assistant, pay them a base salary, then grow the team from there. But hire an assistant first and foremost.

What do you look for in a potential hire?

Well, now that I’ve spent the time with Chirag on outlining my team values, goals, and my own value proposition, I look for someone who aligns well with that. I’m a very client-focused business owner. You know, my clients are everything to me. So, anyone I hire also has to be a people-pleaser. That’s how I built my business. I recognized that if you provide great customer service on one deal, it can easily lead to five more down the road. So, anyone I hire has to be more focused on the service aspect of the business than the transactional side of things. Fortunately, everyone on my team feels and works the same way as me, so we all work well together.

On Managing a Team

What are some of the unique ways you manage your team?

Well, I know it’s important to strike a balance between work and personal life. I know it’s important, but I’m not always so great at finding that balance myself. However, for my team, I always encourage them to take Saturdays off work: no calls, no emails, off. We all work Sundays, because that’s a business-heavy day in our market, but I also encourage my team to take an additional day off within the week, so they get their two free days. I also work hard to ensure they are aligned with me on team values and goals. This allows me, a chronic control-freak, to feel more comfortable in handing off tasks and responsibilities to them. Once I feel that they’re aligned with me and how I work, it becomes easier for me to let go of things and delegate. That’s really the key to scaling a growing business.

How do you act as a mentor to your team members?

I definitely try to include them as much as I can in the backend of the business, so they understand the whole picture. I love spreadsheets, numbers, and metrics, and I’ve really taken the time over the past few years to understand my business numbers. And not just the big stuff, like GCI and sales volume, but also, you know, what I’m spending on marketing, what I’m spending on operations. I like to share this data with my team so they can better understand exactly what it costs to run a business this size. I also encourage them to learn as much as they can about the industry while on the job. I’m a sponge, I’m a lifelong learner, and I encourage them to approach their work in the same way.

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Let's chat!

Send us a message so we can get in contact with you, or email us at chirag@chiragshahcoaching.com!

Adrianna Nava

Coach & Advisor
Expert in Compass Tools; Business Modernization; Prospecting

The first real estate deal Adrianna put together was unusual in several ways: she was only 17 years old; her parents were the listing agents; and (strangest of all for an agent) she did it for free! Since then, Adrianna has nurtured a lifelong passion for real estate, and learned the value of commissions! Wearing many hats throughout her career, Adrianna spent 20 years managing her own portfolio of real estate properties; 10 years as a licensed real estate agent; and the past four years working with Compass as a Senior Agent Experience Manager. It is in this last role that Adrianna has made her mark on the Compass brand and transformed the lives and businesses of Compass agents throughout the country. 
Adrianna previously worked as a Senior Agent Experience Manager at Compass and has over 8,000 hours of training Compass agents on using the Compass platform, as well as honing their strengths and skills, to grow their businesses. Now, Adrianna is the Hamptons real estate market and transaction expert, founder of HamptonsMarketData.com, contributes a weekly market update column to Behind the Hedges and is the author of Hamptons Real Estate Showcase’s Market Watch feature.

Ethan Leifer

Coach & Advisor
Real Trends Top 100; Expert in Team Building; Lead Generation; Client Outreach

It’s fair to say that Ethan Leifer is something of a Compass fanatic. Ethan joined the Compass family in 2017 after being blown away by a combination of the firm’s incredible suite of tech tools and its obvious dedication to its agents. Ethan left the brokerage he was at, signed up with Compass, and hasn’t looked back since. But fresh starts are nothing new to Ethan. His first career was as a cantor singer in Jewish worship. But after falling in love with the real estate business, Ethan decided to radically switch gears, first making a stab at being a Long Island agent before finally settling down in Manhattan.
It’s in NYC where Ethan has truly made his mark, dominating the city’s luxury real estate market and presently leading one of Compass’s most successful agency teams. According to Ethan, the secrets to his success are as follows: relationship building; tremendous focus; and a certain type of chutzpah (he is a ‘cold calling’ master, after all). As one of our 360 Mastermind coaches, Ethan specializes in leading weekly role playing exercises with agents.

Haneen Hayder

Coach & Advisor
Real Trends WSJ #212; Expert in Property Flipping; Farming; Lead Generation

Compass agent Haneen Hayder began her real estate career in 2012, and quickly rose to the top 3% of all realtors in her brokerage nationwide and internationally. She attributes her success to excellent negotiation skills, which she considers her client’s biggest advantage.

Before becoming a realtor, Haneen earned a masters degree in Chemical Engineering, and gained international corporate experience in the field of engineering. With extensive access to off-market listings, Haneen offers buyers a multitude of avenues for achieving their real estate dreams. Her technical background is particularly advantageous in this market, helping her provide innovative and unique marketing strategies to engage potential buyers.
Haneen strives for unparalleled customer service and commitment to both buyers and sellers, giving her clients an extra edge in competitive markets. Haneen is renowned for her dedication, integrity, and first-class customer service in the Bay Area real estate market. No detail is overlooked utilizing her full-service sales approach, impact marketing campaigns, and powerful local, national, and global networks.

Amit Bhuta

Coach & Advisor
Expert in Marketing; Social Media; Brand-Building

Amit Bhuta loves his job; his passion for Compass and Miami’s luxury real estate market is contagious—just ask any of his nearly 80,000 social media followers. As the leader of the All in Miami team, and a nearly 16 year industry veteran, Amit has a deep understanding of the sales, communication, and marketing skills it takes to succeed in this business. Brand-building and storytelling are Amit’s specialties; and as a coach, regular fixture on Workplace, and co-host of “Ask Me Anything,” Amit is committed to helping his fellow agents grow their own brands, and earn more money by doing things they really enjoy. His goal is to help each realtor love their jobs too.

David Severance

Chief Learning Officer & Coach
Expert in Leadership; Team Building; Business Strategy

As the son of a Westchester real estate agent, David Severance was exposed to the world of sales at an early age. He witnessed first hand the dedication, grit, and relationship-building skills that go into the job. Around this time, David also developed an interest in psychology, specifically the way our perceptions influence our choices and outcomes. When he eventually moved to Japan during college, David really started thinking about many of his own beliefs about relating to others and the makings of a life well-lived. David believes that success comes from our ability to profoundly connect with and influence those around us.
For 15 years David rose through the ranks of one of the world’s biggest airlines, where he applied his psychology background to studying what makes teams effective and how they get derailed. His work inspired international companies to find new ways of working together, both internally and publicly.

In 2005 David became a certified coach and started working with leaders in Fortune 500 companies, where he’s been at the cutting edge of leadership theory and practice. Now David brings his expertise to small teams and startups, and teaches leaders how to relate more effectively with teammates and clients.

As a coach at CSC, David runs our Leadership Mastery program, as well as leading GCI Accelerator sessions each week and working with individual clients. He looks forward to working with agents who want to grow as team leaders and find more fulfillment in their lives and jobs.

Chirag Shah

CEO & Founder

By working with Chirag Shah you can expect effective, results-driven coaching, or as one of his clients said, “you can learn more from three months with Chirag than you can in three years on your own.” Whether it’s creating systems, structures, and processes that help you grow your business; building out your team, or learning to enforce healthy work/life boundaries, Chirag wants to help you bring your vision for your future to life. As a life-long learner, people-person, and curious problem-solver, Chirag has been a student of real estate coaching since he got his realtor’s license in 2007.

In fact, Chirag is a self-described ‘real estate training seminars obsessive,’ because he loves innovating ways to help agents maximize their potential.

Chirag’s drive to inspire transformation in his colleagues made him a natural fit for Compass’s Director of Coaching and Training, a position he held for two years. While at Compass, Chirag spent over 5,000 hours training Compass agents; he created Pitching Compass, which became the gold standard for agents’ pitches, and developed both regional and national trainings that helped share Compass’s value proposition—and not just what Compass does, but how they do it.

“The How” is big for Chirag, who believes if you’re going to tell someone to do something, you need to give them steps on how to do it. This coaching philosophy guides the work he does with his clients, which include teams and agents that are featured in Real Trends Top 100 lists, and rank amongst the top 1% of realtors in the country. Chirag spends time understanding what is most important to each individual, the direction they want to take their businesses and lives, and then he creates a custom roadmap, with step-by-step processes to help get them there.