Meet Beth Butler

The Regional Director of Compass Development Marketing, and a 35 year real estate veteran, Beth Butler has made a name for herself as an industry expert, a new development real estate specialist, and one of the leading figures at Compass Florida.

Beth recently joined us for Agent Talk where she shared her best advice on how agents can break into the new development market, how agents can adopt new winning habits, and why she believes every agent needs a coach!

On Why She Joined Compass

You joined Compass back in 2015 after an incredible career at One Sotheby’s International. Why did you make the change, and what drew you to Compass?

Honestly, one word: Robert. Robert Reffkin was the one who really persuaded me to join Compass. At the time it was called Urban Compass and it was a very youthful company. Everyone working there seemed very young to me. I had a phone call with Robert and I told him I was definitely interested in switching brokerages, but I wondered why he was interested in hiring someone a little bit older than the rest of the company. You know, I felt like I would be the Compass Den Mother, or something. And he said I should come to New York and see for myself what the company was all about. So I did — on the same day the company was being rebranded to just Compass, so it was very crazy in the office. I met everyone that day: Rory Gollub gave me a tour, Matt Spangler popped in to say hello, Robert Lehman was there, Leonard Steinberg, everyone. And they’d all ask me a few questions about myself and my career, and at the end of the day, I asked Robert, “So when is my interview going to begin?” And it dawned on me that I’d essentially already had it by meeting everyone at Compass. So I knew then that it was a very unique, interesting environment to work in so I decided to join, and I became agent number 1 in Miami.

And what’s been your favorite feature about working for Compass?

Well, obviously, the agents are great. I love Compass agents. I also really love the Compass brand. It’s a very powerful brand to be associated with. I often say that it’s one of the best tools an agent can use when pitching themselves to clients. There’s really no other brokerage like it in this industry. No other brokerage has the resources and network of Compass. No other brokerage has the technology of Compass. All of these assets are big selling points to potential clients, which makes it easier for us to do our work.

On The Value of Coaching

Why do you believe every agent needs to work with a coach?

It’s always helpful to get out of your own head, and a coach helps you do that. The great thing about working with a coach is that they’re not going to lead you down a path you shouldn’t be on. Getting help and advice from a coach isn’t like getting help and advice from a family member. Coaches are unbiased. They are able to see the whole picture and tell you exactly what you need to do to reach your goals. Their advice isn’t going to be impacted by bias or knowing you in your personal life. Their sole purpose is to help you and your business succeed.

What are some of the immediate benefits of working with a coach?

Coaches keep you on track to realize your goals. They also provide you with immediate, frequent accountability to make sure you’re working towards your goals. Coaching sessions are oftentimes like check-ups or check-ins. You know, you check-in with your coach, they assess your progress, they give you feedback on how you can improve; all of this is enormously important if you’re looking to grow your business or adopt new habits.

On Working in New Development

One of your areas of expertise is new development. What advice would you give to an agent looking to break into that market?

Everyone wants to be in new development because they feel it will fix their supply problems. You know, when inventory is low, as it is now, new development, new condo buildings, all look very tempting for agents. But you really have to ask yourself, “Do I want to start selling something that isn’t built yet?” Oftentimes, you know, it’s several years before a new development project goes from breaking ground to being on the market, so it takes a certain amount of patience to work in that market. Working in new development requires a lot of discipline from agents; it’s definitely not for everyone.

What features should agents look for when choosing to partner with a new development project?

I think, first of all, agents need to be willing to ask lots of questions. They need to go and visit and make connections with the on-site sales people at the new development site. They need to assess how the development is being sold to potential buyers; on-site sales people love getting visits from interested agents. Agents also need to assess the property itself: they need to think about the location of the site, the timeframe in which it will be built, what the interiors are going to look like. All of this will impact how they’re able to sell the property to clients. They also need to leverage the Compass brand and tech when pitching themselves to developers. They need to show developers the unique advantages of Compass that they would bring to the table.

On Her Advice to Agents

What advice would you give to agents looking to make a change in their work habits?

I think agents need to lean into what’s different or challenging for them. It’s very easy to stay the same, to stick to the familiar. It’s also easy to use, “I’m too busy” as an excuse to run away from change. But agents need to be open to changing their habits or learning new ones in order to grow and succeed in this business. Agents should be open to absorbing everything around them. They should be willing to speak less and listen more. Especially when working with clients, or pitching themselves to win a listing. They also need to be willing to work with new software and tech. I remember when Zillow first came on the scene, every agent I knew ran from it and didn’t want to have anything to do with it. But our clients loved Zillow, and now the agents who have adapted to working with Zillow are oftentimes the most successful in their market. The bottom line is agents have to be willing to adapt.

What about advice for agents going on a listing pitch?

Every pitch is a puzzle to solve. The agent has to ask themselves, “How am I going to solve it?” When heading into a pitch, agents need to have the mindset of, “I really want to understand why this person needs to sell their home,” versus, “I need to sell myself because I really need this listing for my business.” One approach is all about the client, the other is all about the agent. Agents also need to really understand their market and understand what resonates with their clients, and they should really try to convey that during the pitch. Lastly, leverage the Compass tools and tech to set yourself apart from the competition. No other brokerage really offers the full suite of tech tools that Compass offers, and that’s a huge game changer for agents when pitching themselves and their brand.

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Let's chat!

Send us a message so we can get in contact with you, or email us at chirag@chiragshahcoaching.com!

Adrianna Nava

Coach & Advisor
Expert in Compass Tools; Business Modernization; Prospecting

The first real estate deal Adrianna put together was unusual in several ways: she was only 17 years old; her parents were the listing agents; and (strangest of all for an agent) she did it for free! Since then, Adrianna has nurtured a lifelong passion for real estate, and learned the value of commissions! Wearing many hats throughout her career, Adrianna spent 20 years managing her own portfolio of real estate properties; 10 years as a licensed real estate agent; and the past four years working with Compass as a Senior Agent Experience Manager. It is in this last role that Adrianna has made her mark on the Compass brand and transformed the lives and businesses of Compass agents throughout the country. 
Adrianna previously worked as a Senior Agent Experience Manager at Compass and has over 8,000 hours of training Compass agents on using the Compass platform, as well as honing their strengths and skills, to grow their businesses. Now, Adrianna is the Hamptons real estate market and transaction expert, founder of HamptonsMarketData.com, contributes a weekly market update column to Behind the Hedges and is the author of Hamptons Real Estate Showcase’s Market Watch feature.

Ethan Leifer

Coach & Advisor
Real Trends Top 100; Expert in Team Building; Lead Generation; Client Outreach

It’s fair to say that Ethan Leifer is something of a Compass fanatic. Ethan joined the Compass family in 2017 after being blown away by a combination of the firm’s incredible suite of tech tools and its obvious dedication to its agents. Ethan left the brokerage he was at, signed up with Compass, and hasn’t looked back since. But fresh starts are nothing new to Ethan. His first career was as a cantor singer in Jewish worship. But after falling in love with the real estate business, Ethan decided to radically switch gears, first making a stab at being a Long Island agent before finally settling down in Manhattan.
It’s in NYC where Ethan has truly made his mark, dominating the city’s luxury real estate market and presently leading one of Compass’s most successful agency teams. According to Ethan, the secrets to his success are as follows: relationship building; tremendous focus; and a certain type of chutzpah (he is a ‘cold calling’ master, after all). As one of our 360 Mastermind coaches, Ethan specializes in leading weekly role playing exercises with agents.

Haneen Hayder

Coach & Advisor
Real Trends WSJ #212; Expert in Property Flipping; Farming; Lead Generation

Compass agent Haneen Hayder began her real estate career in 2012, and quickly rose to the top 3% of all realtors in her brokerage nationwide and internationally. She attributes her success to excellent negotiation skills, which she considers her client’s biggest advantage.

Before becoming a realtor, Haneen earned a masters degree in Chemical Engineering, and gained international corporate experience in the field of engineering. With extensive access to off-market listings, Haneen offers buyers a multitude of avenues for achieving their real estate dreams. Her technical background is particularly advantageous in this market, helping her provide innovative and unique marketing strategies to engage potential buyers.
Haneen strives for unparalleled customer service and commitment to both buyers and sellers, giving her clients an extra edge in competitive markets. Haneen is renowned for her dedication, integrity, and first-class customer service in the Bay Area real estate market. No detail is overlooked utilizing her full-service sales approach, impact marketing campaigns, and powerful local, national, and global networks.

Amit Bhuta

Coach & Advisor
Expert in Marketing; Social Media; Brand-Building

Amit Bhuta loves his job; his passion for Compass and Miami’s luxury real estate market is contagious—just ask any of his nearly 80,000 social media followers. As the leader of the All in Miami team, and a nearly 16 year industry veteran, Amit has a deep understanding of the sales, communication, and marketing skills it takes to succeed in this business. Brand-building and storytelling are Amit’s specialties; and as a coach, regular fixture on Workplace, and co-host of “Ask Me Anything,” Amit is committed to helping his fellow agents grow their own brands, and earn more money by doing things they really enjoy. His goal is to help each realtor love their jobs too.

David Severance

Chief Learning Officer & Coach
Expert in Leadership; Team Building; Business Strategy

As the son of a Westchester real estate agent, David Severance was exposed to the world of sales at an early age. He witnessed first hand the dedication, grit, and relationship-building skills that go into the job. Around this time, David also developed an interest in psychology, specifically the way our perceptions influence our choices and outcomes. When he eventually moved to Japan during college, David really started thinking about many of his own beliefs about relating to others and the makings of a life well-lived. David believes that success comes from our ability to profoundly connect with and influence those around us.
For 15 years David rose through the ranks of one of the world’s biggest airlines, where he applied his psychology background to studying what makes teams effective and how they get derailed. His work inspired international companies to find new ways of working together, both internally and publicly.

In 2005 David became a certified coach and started working with leaders in Fortune 500 companies, where he’s been at the cutting edge of leadership theory and practice. Now David brings his expertise to small teams and startups, and teaches leaders how to relate more effectively with teammates and clients.

As a coach at CSC, David runs our Leadership Mastery program, as well as leading GCI Accelerator sessions each week and working with individual clients. He looks forward to working with agents who want to grow as team leaders and find more fulfillment in their lives and jobs.

Chirag Shah

CEO & Founder

By working with Chirag Shah you can expect effective, results-driven coaching, or as one of his clients said, “you can learn more from three months with Chirag than you can in three years on your own.” Whether it’s creating systems, structures, and processes that help you grow your business; building out your team, or learning to enforce healthy work/life boundaries, Chirag wants to help you bring your vision for your future to life. As a life-long learner, people-person, and curious problem-solver, Chirag has been a student of real estate coaching since he got his realtor’s license in 2007.

In fact, Chirag is a self-described ‘real estate training seminars obsessive,’ because he loves innovating ways to help agents maximize their potential.

Chirag’s drive to inspire transformation in his colleagues made him a natural fit for Compass’s Director of Coaching and Training, a position he held for two years. While at Compass, Chirag spent over 5,000 hours training Compass agents; he created Pitching Compass, which became the gold standard for agents’ pitches, and developed both regional and national trainings that helped share Compass’s value proposition—and not just what Compass does, but how they do it.

“The How” is big for Chirag, who believes if you’re going to tell someone to do something, you need to give them steps on how to do it. This coaching philosophy guides the work he does with his clients, which include teams and agents that are featured in Real Trends Top 100 lists, and rank amongst the top 1% of realtors in the country. Chirag spends time understanding what is most important to each individual, the direction they want to take their businesses and lives, and then he creates a custom roadmap, with step-by-step processes to help get them there.