Meet Fran Mazer

Fran Mazer has a vision. She sees potential everywhere. The same way Bob Ross effortlessly paints “happy little trees” with the stroke of his brush, Fran, too, has an artist-like ability to conjure an image, so you can see what she sees: your happy future home.

Fran, who is based on Long Island’s North Shore, always takes the time to understand what’s important to her clients before any showing. “So if they say the kitchen is the most important thing as we’re walking through the house, they don’t need me to point out the kitchen, but they do need me to point out, ‘Can you imagine making Thanksgiving in this kitchen? And can you picture your family sitting at the table, having dinner?’ It’s telling the story. It’s painting the picture of their family.” Even if she doesn’t know the potential buyers, Fran still makes an effort to show them their potential in the home. “If I think that a house has a great backyard, then I’m not going to just say ‘look at these gorgeous two acres.’ I’m going to paint that picture: ‘This summer was so hot. Can you imagine being in the pool, on a raft, having a drink?’”

“Painting the picture” comes naturally to Fran, who attended New York’s Fashion Institute of Technology, and spent the first 25-years of her career in the garment industry, designing and merchandising children’s clothing. “But I’ve always loved homes. I had a passion for just looking at them. And I’ve always loved interior decorating.” she says about her piqued interest in the real estate industry. “It took me three years to find the house I’m living in, and in those three years, I learned a lot about real estate.” But it wasn’t until 9/11 happened that Fran was ready to make a career change. “I wanted to get out of the city. I just wanted a completely different career,” she says of the decision to get her real estate license.

If you’re wondering about the common thread between children’s clothing and real estate, Fran says it’s all about one thing. “It’s all about the presentation. Think about getting a gift,” she says. “You could get the most meager of gifts, but it’s wrapped in a gorgeous package with gorgeous bows. And you can get that same gift in yucky packaging, with crappy paper. You’re going to be much more predisposed to the beautiful box and what’s in it. Right?” She says, more as a statement of truth, than a hypothetical question.

“So, I look around and see the things that I can do that the homeowner doesn’t have to spend money on.” Things like staging and decluttering, Fran says. “You know my garage is filled with a million bins of plants and pillows and bedding. So just by virtue of taking a bedroom that has a comforter from 1965, and swapping it for crisp white bedding and furry pillows—making it look on trend—gives a completely different feel to the room. And if you can convince the seller to do a little work, a little painting, you know, it goes a long way.”

‘Presentation is everything,’ is a philosophy Fran applies to all aspects of her life, not just fashion and real estate. Fran insists that “presentation” extends beyond things like staging (one of her passions, just ask the employees of Home Goods, who know her by name). For Fran, presentation consists of the way she conducts business, communicates, and presents herself and her experience as a top-producing agent—it’s a showcase of her industry expertise.

Fran is nothing, if not an expert in her market—a real point of pride for her. “People will give you the time of day, if you can tell them something they don’t know,” she says. “I tell anybody that comes to work for me, even if you start in one area at a time, learn everything about the area. Learn the schools, the town, the railroad, the shopping. Learn the area.”

Fran places a premium value on answering any questions her client might have as they walk through the house. “I do my comps. I always see what’s sold, what’s on the market, what it sold for, what it looked liked, and what the location is.” According to Fran, it’s equally important to give clients facts about the home that they wouldn’t know, nor think to ask. “Like, you know what, the seller just replaced this roof, and it’s a 30 year roof, so you know that you don’t have to deal with the roof for 30 years.”

Fran creates a “cheat sheet” for every person who visits a house that she has listed. “So when I go into a house, and a client asks about the zoning, or are there wood floors under this carpet, or how old are the appliances, I have an answer for every single thing that I can share with them. And if they love the house, they’re like, ‘wow, now I really have a complete picture.’ And even if they don’t love the house, sometimes they call you and say, ‘I want to work with you because you have to have so much information. My agent doesn’t tell me that.’ So, sometimes being an expert on the house can get you business on both the seller side and buyer side.”

When asked about the most challenging aspect of her business, Fran laughs and nods to her new coffee mug, which says, “Running late is my cardio.” Since starting in this industry, her greatest struggle has been finding time to do everything. After moving to Compass, Fran has prioritized building her team, which now includes five other people. With the guidance of her CSC coach, Fran’s team is growing stronger and helping her manage the day-to-day business. She’s looking forward to finding more time for herself, and who knows, maybe even having the time for a hobby (a novel concept for this busy agent).

Despite the hard work and long hours that Fran has dedicated to her career, she loves being a realtor. “Everybody loves making money because it affords us the things we want to do. But the money doesn’t motivate me.” Instead, she finds her greatest motivation and job satisfaction from matchmaking—connecting the perfect family to their perfect home. For Fran, there’s no greater feeling than truly connecting with a client and knowing you helped make them happy. “It’s so validating,” she says, “that’s a key word for me,” And validated she’s been. Year-after-year, Fran’s been named the top-producing agent at her brokerage, a tradition she hopes her team can bring to Compass. “It’s very gratifying to get recognition from people that know what it takes to do this kind of business,” she says.

If painting a picture of her future, Fran says, “I see myself sitting out in the Hamptons in my beach house. Or maybe spending a month in Italy, in a villa, looking over the Mediterranean. I still have a business, and a functioning team, but I’m enjoying my life a little more,” she pauses to consider, “Or maybe The Today Show calls me to be their real estate expert” she adds, enthusiastically.

However she envisions her future, it’s most definitely full of potential.

Follow Fran’s journey on Instagram @franmazer.realestate.

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Send us a message so we can get in contact with you, or email us at chirag@chiragshahcoaching.com!

Adrianna Nava

Coach & Advisor
Expert in Compass Tools; Business Modernization; Prospecting

The first real estate deal Adrianna put together was unusual in several ways: she was only 17 years old; her parents were the listing agents; and (strangest of all for an agent) she did it for free! Since then, Adrianna has nurtured a lifelong passion for real estate, and learned the value of commissions! Wearing many hats throughout her career, Adrianna spent 20 years managing her own portfolio of real estate properties; 10 years as a licensed real estate agent; and the past four years working with Compass as a Senior Agent Experience Manager. It is in this last role that Adrianna has made her mark on the Compass brand and transformed the lives and businesses of Compass agents throughout the country. 
Adrianna previously worked as a Senior Agent Experience Manager at Compass and has over 8,000 hours of training Compass agents on using the Compass platform, as well as honing their strengths and skills, to grow their businesses. Now, Adrianna is the Hamptons real estate market and transaction expert, founder of HamptonsMarketData.com, contributes a weekly market update column to Behind the Hedges and is the author of Hamptons Real Estate Showcase’s Market Watch feature.

Ethan Leifer

Coach & Advisor
Real Trends Top 100; Expert in Team Building; Lead Generation; Client Outreach

It’s fair to say that Ethan Leifer is something of a Compass fanatic. Ethan joined the Compass family in 2017 after being blown away by a combination of the firm’s incredible suite of tech tools and its obvious dedication to its agents. Ethan left the brokerage he was at, signed up with Compass, and hasn’t looked back since. But fresh starts are nothing new to Ethan. His first career was as a cantor singer in Jewish worship. But after falling in love with the real estate business, Ethan decided to radically switch gears, first making a stab at being a Long Island agent before finally settling down in Manhattan.
It’s in NYC where Ethan has truly made his mark, dominating the city’s luxury real estate market and presently leading one of Compass’s most successful agency teams. According to Ethan, the secrets to his success are as follows: relationship building; tremendous focus; and a certain type of chutzpah (he is a ‘cold calling’ master, after all). As one of our 360 Mastermind coaches, Ethan specializes in leading weekly role playing exercises with agents.

Haneen Hayder

Coach & Advisor
Real Trends WSJ #212; Expert in Property Flipping; Farming; Lead Generation

Compass agent Haneen Hayder began her real estate career in 2012, and quickly rose to the top 3% of all realtors in her brokerage nationwide and internationally. She attributes her success to excellent negotiation skills, which she considers her client’s biggest advantage.

Before becoming a realtor, Haneen earned a masters degree in Chemical Engineering, and gained international corporate experience in the field of engineering. With extensive access to off-market listings, Haneen offers buyers a multitude of avenues for achieving their real estate dreams. Her technical background is particularly advantageous in this market, helping her provide innovative and unique marketing strategies to engage potential buyers.
Haneen strives for unparalleled customer service and commitment to both buyers and sellers, giving her clients an extra edge in competitive markets. Haneen is renowned for her dedication, integrity, and first-class customer service in the Bay Area real estate market. No detail is overlooked utilizing her full-service sales approach, impact marketing campaigns, and powerful local, national, and global networks.

Amit Bhuta

Coach & Advisor
Expert in Marketing; Social Media; Brand-Building

Amit Bhuta loves his job; his passion for Compass and Miami’s luxury real estate market is contagious—just ask any of his nearly 80,000 social media followers. As the leader of the All in Miami team, and a nearly 16 year industry veteran, Amit has a deep understanding of the sales, communication, and marketing skills it takes to succeed in this business. Brand-building and storytelling are Amit’s specialties; and as a coach, regular fixture on Workplace, and co-host of “Ask Me Anything,” Amit is committed to helping his fellow agents grow their own brands, and earn more money by doing things they really enjoy. His goal is to help each realtor love their jobs too.

David Severance

Chief Learning Officer & Coach
Expert in Leadership; Team Building; Business Strategy

As the son of a Westchester real estate agent, David Severance was exposed to the world of sales at an early age. He witnessed first hand the dedication, grit, and relationship-building skills that go into the job. Around this time, David also developed an interest in psychology, specifically the way our perceptions influence our choices and outcomes. When he eventually moved to Japan during college, David really started thinking about many of his own beliefs about relating to others and the makings of a life well-lived. David believes that success comes from our ability to profoundly connect with and influence those around us.
For 15 years David rose through the ranks of one of the world’s biggest airlines, where he applied his psychology background to studying what makes teams effective and how they get derailed. His work inspired international companies to find new ways of working together, both internally and publicly.

In 2005 David became a certified coach and started working with leaders in Fortune 500 companies, where he’s been at the cutting edge of leadership theory and practice. Now David brings his expertise to small teams and startups, and teaches leaders how to relate more effectively with teammates and clients.

As a coach at CSC, David runs our Leadership Mastery program, as well as leading GCI Accelerator sessions each week and working with individual clients. He looks forward to working with agents who want to grow as team leaders and find more fulfillment in their lives and jobs.

Chirag Shah

CEO & Founder

By working with Chirag Shah you can expect effective, results-driven coaching, or as one of his clients said, “you can learn more from three months with Chirag than you can in three years on your own.” Whether it’s creating systems, structures, and processes that help you grow your business; building out your team, or learning to enforce healthy work/life boundaries, Chirag wants to help you bring your vision for your future to life. As a life-long learner, people-person, and curious problem-solver, Chirag has been a student of real estate coaching since he got his realtor’s license in 2007.

In fact, Chirag is a self-described ‘real estate training seminars obsessive,’ because he loves innovating ways to help agents maximize their potential.

Chirag’s drive to inspire transformation in his colleagues made him a natural fit for Compass’s Director of Coaching and Training, a position he held for two years. While at Compass, Chirag spent over 5,000 hours training Compass agents; he created Pitching Compass, which became the gold standard for agents’ pitches, and developed both regional and national trainings that helped share Compass’s value proposition—and not just what Compass does, but how they do it.

“The How” is big for Chirag, who believes if you’re going to tell someone to do something, you need to give them steps on how to do it. This coaching philosophy guides the work he does with his clients, which include teams and agents that are featured in Real Trends Top 100 lists, and rank amongst the top 1% of realtors in the country. Chirag spends time understanding what is most important to each individual, the direction they want to take their businesses and lives, and then he creates a custom roadmap, with step-by-step processes to help get them there.